Fabulous Bakin’ Boys – You Lazy Spellers, You.
I love the Fabulous Bakin’ Boys products. I know, I shouldn’t – but I do. I have done ever since they brought out their very first yoghurt-coated flapjacks, wa-a-a-y back when I was working in a shop.
Seriously – how can you NOT love a company which brands itself as ‘Grumpy Free Baking’?
But.
Oh dear, oh dear.
Today they made me Very Grumpy Indeed.
I nabbed a box of the mini cupcakes from my local store for school lunchbox treats (they’re currently on special in the Co op – £1 a box. Bargain!).
They are, however, victims of their own success – the problem with such fabulous and fun design is that your consumers actually want to read it. Which is of course great – if you get it right.
Apparently, however, no one in the Fabulous Bakin’ Boys Packaging Development Team (Or management team, or anyone-in-between team) knows the your / you’re rule…
Fabulous Bakin’ Boys? Here’s a tip: When YOU’RE developing YOUR packaging – get someone to check the grammar, yes?